Dry nose

Currently listening to: Something

So yesterday, I was watching Batman Begins on TV. After watching it, I looked it up on Wikipedia, as per the usual. I ended up looking up The Dark Knight as well, having watched it the night before. While I was browsing through the page, something about the term "viral marketing" caught my eye, and so I clicked on it, and was brought to another page with a list of notable examples of viral marketing. One of them immediately got my full attention: Cadbury's Dairy Milk 2007 Gorilla advert.

Why? Here's why:

I saw the exact same advert while I was watching Batman Begins on TV a couple of hours earlier. I remember it because it was a really weird advert, in my opinion anyway.

Gorilla opens with a credit sequence acknowledging A Glass and a Half Full Productions over a trademark purple Cadbury background. Phil Collins' 1981 hit "In the Air Tonight" begins to play, and the camera pans right to a closeup of the eyes of a gorilla (Garon Michael), and alternates between detailed close-ups and full head shots. The gorilla makes a series of small movements such as twitches, lip curling, taking deep breaths and opening and closing its eyes. The camera then pulls back to reveal that the gorilla is sitting at a drum kit. As Collins' drum solo kicks in, the gorilla begins enthusiastically drumming in time with a look of concentration and passion on his face, at times closing his eyes and looking skywards. The performance continues for thirty seconds, until fading to a computer-generated packshot of a Dairy Milk bar over the strapline "A glass and a half full of joy." - Wikipedia

Interesting huh?

Anyway, the whole point of me mentioning all of this now, is the fact that everything actually came full circle.

No I'm not talking about the gorilla.

I'm talking about me watching a movie on TV, seeing a weird advert in the process, looking up the movie on the Internet, coming across something totally random but seemingly interesting about the movie, and then inadvertently stumbling upon information about the weird advert.

I still have all the pages open on my Firefox web browser at the moment (different tabs), and this is how they look like:

Batman Begins | The Dark Knight | Viral Marketing | Gorilla (Cadbury)

I've had them open since yesterday night. Now, I can finally close them all.